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Content

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CONTENT: Presentations & Videos
AVAILABILITY: Until December 31, 2018
USERS: Brandemonium 2018 Attendees Only


Brandemonium 2018

Presentations & Videos

This content is intended only for the use of Brandemonium 2018 attendees. If you did not attend Brandemonium 2018, you are hereby notified that any disclosure, copying, distribution or the taking of any action in reliance on the contents of this web site is strictly prohibited. Please be patient while we continue to collect presentations from our speakers and panelists.

(T) = Tentative | (CS) = Coming Soon | (NA) = Will Not Be Made Available


Wednesday

8:30am-9:00am | Presidential 1+2 (Video | Presentation [N/A])
KEY NOTE WITH JAY SETHI

9:05am-9:35am | Presidential 1+2 (Video [CS] | Presentation [N/A])
WHY GOOD BRANDS OUTWEIGH PATENTS EVERY TIME
* Carey Smith - Big Ass Fans
* Interviewer: Dave Knox

10:05am-10:50am | Presidential 3 (Video [CS] | Presentation [N/A])
BRANDING THE INTANGIBLE: HOW TO DEVELOP BRANDS FOR PROFESSIONAL SERVICES & THINGS YOU CAN'T TOUCH
* Luke Blackburn - OOHology
* Ida Cheinman - Substance151, Benefit LLC
* Daniel Herndon - MilesHerndon
* Interviewer: Melissa Lutz - Champlin Architecture

10:05am-11:05am | Presidential 1+2 (Video | Presentation)
CATEGORY LEADERSHIP IN AN OMNICHANNEL WORLD
* Jim Breach - Upfield
* Interviewer: Michael Stich - VML

10:05am-10:50am | Garfield (Video [CS] | Presentation)
INCREASING VALUE THROUGH BRAND CITIZENSHIP
* Anne Bahr Thompson - Author

10:05am-10:50am | McKinley (Video [CS] | Presentation [T])
RETAILER PERFORMANCE MARKETING: MOVING CASES WITH DATA, CONTENT & TECHNOLOGY
* Paul Koop - Quotient Technology
* Angela Moore - Albertsons Companies

10:05am-10:50am | Hayes (Video [CS] | Presentation)
THE POWER OF EMOTIONS IN EXPERIENTIAL MARKETING
* Chris Lierman - GMR Marketing

11:10am-11:55am | Garfield (Video [CS] | Presentation [T])
AUTHENTIC BRAND ACTIVISM & HOW IT CAN HELP YOUR BOTTOM LINE
* Winston Peters - MyUberLife Consulting Group
* Jey Van-Sharp - MyUberLife Consulting Group

11:10am-11:55am | Presidential 1+2 (Video | Presentation [N/A])
ECOMMERCE INNOVATION TO DRIVE BRAND GROWTH
* Ellery Fisher - Kraft Heinz
* Jody Kalmbach - The Kroger Co.
* Bob Welch - 84.51
* Moderator: Jay Scherger - 84.51

11:10am-11:55am | Hayes (Video [CS] | Presentation [N/A])
WHAT IS ESPORTS AND WHY MARKETERS SHOULD CARE
* Glenn Platt - Miami University

11:10am-11:55am | Presidential 3 (Video [N/A] | Presentation)
THE ART OF PRICING: TECHNIQUES TO ENHANCE & PROFIT FROM YOUR BRAND
* Rafi Mohammed - Harvard Biz, Bloomberg

11:10am-11:55pm | McKinley (Video [T] | Presentation [T])
SWEET STORYTELLING
* Mike Gertz - goDutch
* Andy Keene - goDutch

12:15pm-1:00pm | Hayes (Video [N/A] | Presentation)
A FUNNY THING: THE ORIGINS
OF OUR INSIGHTS
* Bhavik Joshi - LPK

12:15pm-1:00pm | Presidential 1+2 (Video | Presentation [T])
BUILDING BRAND INFLUENCE BY TELLING STORIES IN SPACE (HERE ON EARTH)
* Paul Savary - Verizon
* Dale Tesmond - The Brand Experience

12:15pm-1:00pm | McKinley (Video [CS] | Presentation [N/A])
REDEFINING CONVENIENCE
* Tom Kunz - PNC

12:15pm-1:00pm | Presidential 3 (Video [N/A] | Presentation [N/A])
FINDING THE BLACK HOLE IN YOUR BRAND
* Bob Mitchell - Cintas

12:15pm-1:00pm | Garfield (Video [CS] | Presentation [N/A])
LET CREATIVES BE CREATIVE
* Marie Berry - Creative OS

1:30pm-2:00pm | Presidential 1+2 (Video [N/A] | Presentation [N/A])
THE CONNECTED LIFE: BRANDING IN A WORLD WHERE MOBILE HAS CREATED A NEW CONSUMER NORMAL
* Matty de Castro - Facebook

2:05pm-2:35pm | Presidential 1+2 (Video [CS] | Presentation [N/A])
STATE OF RETAIL & COMMERCE 2018
* Scott Galloway - L2

3:05pm-3:50pm | McKinley (Video [CS] | Presentation [N/A])
"ALEXA BUY NOW": THE RISE OF VOICE-POWERED RETAIL
* Ethan Goodman | The Mars Agency

3:05pm-3:50pm | Presidential 3 (Video [CS] | Presentation [N/A])
"KNOCK-OFFS" TO "KNOCK-OUTS"
* Gil Phipps - The Kroger Co.
* Interviewer: Alex Coolidge - Cincinnati Enquirier

3:05pm-3:50pm | Presidential 1+2 (Video | Presentation)
CRAFTING PARTNERSHIPS
* Tim Philpott - Graeter's Ice Cream
* Jake Rouse - Braxton Brewing
* Interviewer: Eric Elam - Unscripted Ideas

3:05pm-3:50pm | Hayes (Video [N/A] | Presentation)
HOW ANALYTICS CAN GET YOU PROMOTED
* Michael Loban - InfoTrust

3:05pm-3:50pm | Garfield (Video [CS] | Presentation [N/A])
THE NEW BRAND AMBASSADORS: HOW MARKETERS ARE ATTRACTING THE NEXT GENERATION OF CONSUMERS
* Erin Flynn - Cladwell
* Jen Redmond - Perfetti Van Melle USA
* Eric Svenson - Newsy

4:10pm-4:55pm | Presidential 3 (Video [CS] | Presentation)
AV/VR
* Christian Colasuonno - GTB
* Ray Elfers - Grey Midwest
* Austin Mace - SubVRsive

4:10pm-4:55pm | Presidential 1+2 (Video | Presentation [T])
BRAND BUILDING & CREATIVITY IN A DISRUPTIVE WORLD
* Phil Duncan - Procter & Gamble

4:10pm-4:55pm | Hayes (Video [CS] | Presentation [T])
BRANDING IS STORYTELLING
* Andy Brownell - Newsy
* Chris Heile

4:10pm-4:55pm | Garfield (Video [CS] | Presentation [N/A])
REBRANDING CVG
* Colin Crotty - HyperQuake
* Joe Feiertag - Cincinnati/Northern Kentucky International Airport
* Candace McGraw - Cincinnati/Northern Kentucky International Airport
* Moderator: Jeff Thomas - Q102

4:10pm-4:55pm | McKinley (Video [CS] | Presentation [N/A])
TOP TRENDS IN OMNICHANNEL MARKETING THAT YIELD ROI IN RETAIL
* Cari Bucci Hulings - MARC USA
* Lisa Colantuono - AAR Partners



Thursday

8:30am-9:00am | Presidential (Video | Presentation [CS])
KEEPING AMERICA'S PASTIME FROM BECOMING PAST TENSE
* Karen Forgus - Cincinnati Reds

9:05am-9:35am | Presidential 1+2 (Video [CS] | Presentation)
THE FUTURE OF MARKETING
* Mathew Sweezey - Salesforce

10:05am-10:50am | Presidential 3 (Video | Presentation)
A WHITE CLAW STORY: LAUNCHING A BETTER-FOR-YOU BRAND
* Kevin Brady - Mike's Hard Lemonade Co.
* Julie Lee - Wavemaker

10:05am-10:50am | McKinley (Video | Presentation)
EXPERIENTIAL MARKETING IN CANDY LAND
* Rachel Chambers - Perfetti Van Melle
* Brian Rudie - Perfetti Van Melle

10:05am-10:50am | Presidential 1+2 (Video [CS] | Presentation)
HOW WHITE CASTLE STAYS RELEVANT AS A 100-YEAR-OLD BRAND
* Kim Bartley - White Castle
* Interviewer: Matt Dooley - Dooley Media

10:05am-10:50am | Hayes (Video | Presentation)
LASTING LEGACIES OF THE MILLENNIAL GENERATION
* Matt Britton - Suzy

10:05am-10:50am | Garfield (Video [CS] | Presentation [T])
PATIENCE & FORTITUDE ARE OVERRATED
* Scott Monty - Scott Monty Strategies

11:10am-11:55am | McKinley (Video [N/A] | Presentation [N/A])
DATA DEMOCRATIZATION: HOW SEARCH-DRIVEN ANALYTICS CAN HELP YOU DRIVE A CONSUMER-FIRST CULTURE
* Luana Nichifor - Procter & Gamble
* Kristi Zuhlke - KnowledgeHound

11:10am-11:55am | Presidential 1+2 (Video [N/A] | Presentation [N/A])
REAL-IZING RELEVANCE: INSPIRE YOUR ORGANIZATION TO BUILD PURPOSE THROUGH CONSUMER CONNECTION
* Scott Coligan - MillerCoors
* Cathy Sonnett - Spicefire

11:10am-11:55am | Presidential 3 (Video | Presentation [N/A])
REDEFINING E-COMMERCE MARKETING WITH KPM PROMOTEIQ
* Michael Schuh - 84.51
* Alex Sherman - PromoteIQ

11:10am-11:55am | Hayes (Video [N/A] | Presentation)
THE TALENT TRAP: BUILDING A NEXT-GENERATION MARKETING ORGANIZATION
* Jeff Borcherding - Assurex Health
* Sean Lee - Pure Romance
* Lauren Zaleski - Hunt Club
* Panelist: Adam Weber - Everything But The House

11:10am-11:55am | Garfield (Video [CS] | Presentation [CS])
WHAT YOUR VISUAL CONTENT SAYS ABOUT YOUR BRAND
* Amy Balliett - Killer Infographics

12:15pm-1:00pm | Hayes (Video | Presentation)
10 PRINCIPLES OF SUCCESSFUL EVENT MARKETING FOR BRANDS
* Bill Donabedian - ESK Presents

12:15pm-1:00pm | McKinley (Video | Presentation [T])
DECONSTRUCTING BRAND VALUE: WHAT DRIVES BRAND VALUE IN AN AGE OF MARKETING ACCOUNTABILITY?
* Laurence Newell - Brand Finance

12:15pm-1:00pm | Garfield (Video [CS] | Presentation)
HOW STRATEGIC BRAND LICENSING CAN DRIVE BRAND VALUE & GROWTH
* Rob Michelson - Bradshaw Home
* Michael Stone - Beanstalk
* John Trebbien - P&G

12:15pm-1:00pm | Presidential 1+2 ( | Presentation)
HOW TO KEEP BRAND RELEVANT IN A 3-SECOND WORLD
* Thomas Schauer - Photographer
* Jey Van-Sharp - MyUberLife Consulting Group
* Heather Willems - Graphic Facilitator
* Moderator: Helen Todd - Sociality Squared

12:15pm-1:00pm | Presidential 3 (Video [CS] | Presentation [CS])
REIMAGINING RETAIL: B8TA'S IMPACT ON MAINSTREAM RETAIL BRANDS
* John Kennelly - b8ta

1:30pm-2:00pm | Presidential 1+2 (Video [CS] | Presentation [N/A])
HOW TO MAKE SOCIAL VIDEO ADS GENZ & MILLENNIALS ACTUALLY WANT TO WATCH
* Stephanie Bohn - VidMob

2:05pm-2:35pm | Presidential 1+2 (Video [N/A] | Presentation [N/A])
ARBY'S CASE STUDY - SORRY WE COULDN'T BRING LUNCH, BUT WE'RE HERE ANYWAY
* Jim Taylor - Arby's Restaurant Group

3:05pm-3:50pm | Presidential 1+2 (Video | Presentation)
ARE YOU AN EXPERIENCE BRAND?
* Joe Saracino - Chick-fil-A Corporate

3:05pm-3:50pm | McKinley (Video [CS] | Presentation [CS])
ARE YOU EXPERIENCED?
* Kelly Vaught - BeCore Inc.

3:05pm-3:50pm | Hayes (Video | Presentation [N/A])
THE ART OF MOVEMENT SCIENCE: ACTIVATING DEVICE AND LOCATION SIGNALS
* Julie Bernard - Verve
* Gary Ng - Verve

3:05pm-3:50pm | Presidential 3 (Video | Presentation)
THE TURN IN RETAIL
* Jeffrey Cripe - Cargo Systems Inc.
* Daniel Folkman - goPuff
* Adam Weber - Everything But The House
* Moderator: Paul Miser - Chinatown Bureau

3:05pm-3:50pm | Garfield (Video | Presentation)
WILSON, FEDERER & STORY-TELLING
* Kyle Schlegel - Wilson Sporting Goods

4:10pm-4:55pm | Presidential 1+2 (Video [CS] | Presentation [N/A])
AN OVERNIGHT SUCCESS - TWENTY YEARS IN THE MAKING
* Ken Lewis - New Riff Distilling
* Hannah Lowen - New Riff Distilling
* Amy Tobin - New Riff Distilling
* Moderator: Patrice Watson - Soapbox Cincinnati

4:10pm-4:55pm | Garfield (Video | Presentation [CS])
BLOCKCHAIN FOR BRANDS
* Betsy Wecker - Hyperquake

4:10pm-4:55pm | Hayes (Video | Presentation)
EXPOSURE TO BRANDS MAKES PREFERENTIAL DECISIONS EASIER
* Ryan Rahinel - University of Cincinnati

4:10pm-4:55pm | Presidential 3 (Video [N/A] | Presentation [N/A])
STORYTELLING
* Scott Beck - Xavier University
* Clint Schertzer - Xavier University
* Paul Smith - Story Makers
* Jeff Wampler - Ninja House

4:10pm-4:55pm | McKinley (Video | Presentation)
WEB BROWSING INFUSED DIRECT MAIL: THE NEWEST ADDITION TO OMNICHANNEL IS FUELING BRAND GROWTH
* Lori Paikin - NaviStone




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