Co-founder Bill Donabedian used to manage Fountain Square; Cincinnati’s premier public space. The Square had many visitors each day – many foreign guests – wanting to see the iconic Genius of Water fountain. The Square only had signs in English and there wasn’t much room to produce and hang signs in multiple languages. That’s when Bill first had the idea for making signs accessible by associating a code with pre-translated content. Many years later, the idea has grown to include consumer packaged goods. Our goal is to capture and translate every label in the world.